About me

I’m Hannah, a senior UX/UI Designer & Lecturer based in Switzerland. I have 7+ years of experience in launching user-friendly platforms and services and leading large design projects. I’m a creative, empathetic, and hands-on professional who thrives on collaboration and brings positive energy and fresh ideas to every project. My strength lies in combining analytical thinking with creativity, enabling me to approach challenges strategically while delivering practical and effective solutions. Known for my calm and composed demeanor, I stay focused and solution-oriented even in critical situations, ensuring clarity and confidence in every step.

In my part-time job as a UX design lecturer and mentor, I'm dedicated to shaping the industry's future by sharing my knowledge and passion with the next generation of designers. My students inspire me, to approach projects with a fresh mind and never stop learning.

During my free time, I enjoy stepping out of my comfort zone by engaging in outdoor activities such as climbing, skiing, hiking, travelling and surfing. Moreover, I keep my balance through my daily yoga routine.

Curiculum vitae

work

Senior UX/UI Designer & UX-Project Leader at Migros Genossenschafts Bund

June 2023 - February 2025

www.migros.ch

UX Lecturer & Mentor at Schule für Gestaltung Zürich

February 2023 - current

www.sfgz.ch

Senior User Experience Architect & UX/UI Designer at Swisscom

November 2019 - May 2023

www.swisscom.ch

UX/UI Designer at Swisscom

October 2017 - October 2019

www.swisscom.ch

UX/UI Intern at Opiniooon

June 2017 - Septermber 2017

www.opiniooon.ch

education

Master degree in digital management at Hyper Island London

March 2020 - June 2022

www.hyperisland.com

Senior Consultant & Senior UX-Architect at Erni

March 2025 - current

www.migros.ch

Bachelor's degree in product design Zurich University of the Arts

September 2014 - June 2017

www.zhdk.ch

My skills

UX/UI Design

With more than 5 years of experience, UX/UI design is my core competence, enabling me to create compelling user experiences that enhance customer engagement and drive business growth.

Conversion Rate Optimization

I apply data-driven insights and strategic UX/UI design to maximize website performance, boost conversions, and unlock the full potential of businesses.

UX-Research

I strategically plan and execute comprehensive user testing, leveraging actionable insights to inform and shape impactful UX/UI designs that resonate with users.

Design Systems

I create and maintain design system libraries in Figma to foster collaboration and streamline efficiency within design teams. By providing reusable components, styles, and guidelines, these libraries ensure consistent and cohesive design workflows, ultimately enhancing the overall quality and effectiveness of the designs.

Project- and Team management

As a User Experience Architect, I’m experienced in coordinating a design team within the scaled Agile Framework (SAFe). By using Kanban, Scrum, and Atlassian (Jira), I facilitate seamless coordination, collaboration, and stakeholder management.

Prototyping

Prototyping in Figma, inVision, Axure or AdobeXD is my passion. My prototypes serve as a powerful tool for design validation, iterations, and stakeholder communication.